Indicate Me 2025 – Big Mistake or Just the Beginning?

On May 15, we at Connectel joined Indicate Me – Big Mistake at Blique by Nobis in Stockholm a unique event focused not on polished success stories, but on the power of learning from mistakes.

Why this event was different
Indicate Me invited industry leaders, CX professionals, and forward-thinking companies to talk openly about real challenges and what they’ve learned when things didn’t go as planned. The theme was clear: it’s not about failure, it’s about growth.

What we took away
At Connectel, we believe in technology that supports people not replaces them.
Some key takeaways included:

• AI works best when implemented with a clear, human-centered strategy

• Metrics must reflect real value, not just quantity

• Mistakes are necessary – if we’re willing to reflect and adapt

Let’s keep the conversation going
Thank you to everyone who made the day so inspiring. If you’re exploring how to build smarter, more human customer experiences – based on real-world insights – we’d love to connect.

Find out more about the event here: Indicate Me – Big Mistake