Johan Laudon talks about utilizing NPS and its importance
Listen to Johan Laudon, NPS expert at MarketDirection, as he shares concrete examples, strategies, and insights on how organizations that excel in their NPS efforts achieve success.
Listen here (Swedish):
In this episode, we invited Johan Laudon, NPS expert at MarketDirection, to delve deeper into the subject.
We discuss various topics, including:
- General trends in what drives customer loyalty.
- How to measure NPS, the benefits of measuring it, and the pitfalls to avoid.
- Engaging employees in NPS efforts.
Today, it’s no longer enough to have satisfied customers; you need to create loyal customers who become ambassadors for your company. These ambassadors will spread the word and recommend your products or services to others.
By utilizing NPS (Net Promoter Score) as a tool, you can effectively identify the aspects of the customer experience that impact customer loyalty and focus on those that have the greatest effect on loyalty.
You can reach out to Johan here:
https://www.linkedin.com/in/johanlaudon/
